About Us

Mark Ledebuhr, Principal

Mark is a technology evangelist with a passion for helping client teams find innovative solutions that are effective and practical.

Mark has over twenty years of experience in fluid metering and spray application design. He has worked with universities, local, state, and federal governments, private corporations, and agriculturists large and small all around the world. He currently chairs the American Society of Agricultural and Biological Engineers (ASABE) Application systems committee, sits on the American Society of Testing and Materials (ASTM) Pesticide systems (E35) committee, is a member of American Association of Pesticide Safety Educators (AAPSE), and the Pesticide Stewardship Alliance (TPSA)

You can view his CV here.

Nick Tipper, MS, PE

We are excited to have Nick on our team as of June 2019. He has deep experience in fundamental systems design, hardware-software integrations, control systems, sensors, as well as a UAV and private pilot VFR certification. Nick's farmer sensibility and cutting edge capabilities will be a welcome addition to current and future projects!

View Mr. Tipper's resume' here.

Areas of Expertise

  • orchard, vineyard, and vegetable pesticide application techniques utilizing air assisted atomizers
  • rotary atomizers, dual-fluid (air atomizing) nozzles, air-shear type applications, hydraulic nozzles
  • horizontal boom spraying (grains and vegetables)
  • spray drift minimization and optimization
  • field studies: drift, horizontal flux, 2D and 3D spray deposition, quantitative and qualitative studies.
  • interior fumigation, odor control, and evaporative cooling
  • exterior dust and odor control
  • wastewater evaporation


Application Insight works among a network of other independent consultants, university research stations, government laboratories, and private machine shops to pull together the necessary resources to succeed quickly, efficiently, and cost-effectively.

Company History

Application Insight was founded in March of 2011, with the broad goal of improving pesticide application methods. It's founder, Mark Ledebuhr, left the prior spraying technology company he co-founded, realizing that what was holding back true advancement in agricultural spray application wasn't a lack of great application technology, it was gaps in objective science and sound regulation to meaningfully measure and compare spray applications. Despite hundreds, perhaps thousands, of papers comparing sprayers and sprays in the literature, there has yet to evolve a scientific way to evaluate and rank a sprayer so that an applicator might reasonably and scientifically predict it's performance, or gauge the risk and rewards for using a particular sprayer in a particular scenario. Given that pesticide application is one of the most regulated activities on the planet, and we all rely on it, this is remarkable to say the least. Spraying was, and is, still largely a "spray and pray" scenario when it comes to hardware selection and individual applicators. With better tools we can do better!

To work on these issues with credibility, Ledebuhr needed to come at problems from a neutral position. Being a manufacturer of a specific technology brings too much bias to the table. He left his position as president of Ledebuhr Industries, a Michigan State University Technology spin-off company and the developer and manufacturer of Proptectm rotary atomizers and Accu-staltictm multiple channel metering pumps, sold his stock, and founded Application Insight. This new company would have no products, and create the space and freedom to work on bigger issues of spray hardware efficacy industry-wide that would never be possible to work on within the confines of a manufacturing company.

True to that original vision, we focus on the design and evaluation of spray application systems, moving the bar forward to improve the hardware of pesticide applications. Our clientele are increasingly diverse. We are a mix of fee-for-service research and development projects, US and foreign grant-based projects, and service retainers, depending on the needs of the project. Examples range throughout this site, with activities ranging from development of analytical methodologies and apparatus, to classical drift and deposition studies, to seminars and training, to specific hardware development and optimization. Along the way we've designed some unique teaching tools too, that are designed to showcase, not compete with, existing spray technologies.